PRESS Juices
‘Healthy, Uncompromised’ campaign
At PRESS the mission is help consumers feel and look their best whilst enjoying a full life. With the ‘Healthy, Un-compromised’ campaign, the goal was to highlight that our cold press juices deliver health, taste, and convenience in one bottle, empowering you to thrive in your busy life. Being healthy, does not have to be challenging.
Insight
For young professionals striving for wellness, eating healthy often feels like an impossible balancing act. It’s time-consuming, requires effort, and too often, healthy options sacrifice taste or don’t deliver on real nutritional value.
Time and Effort
Young professionals often find it difficult to prioritise healthy eating amidst their busy schedules. Preparing nutritious meals or snacks requires time and effort that they simply don’t have.Taste
Healthy options are often associated with bland, uninspiring flavours, making the idea of choosing wellness less appealing.Truly Healthy options in the category.
Traditional juices are frequently marketed as healthy, but their extraction methods often compromise nutrient retention and quality. This leaves consumers with options that are less beneficial than they appear - and awareness of this is growing amongst consumers.
3 main barriers:
The Big Idea
‘Healthy, Uncompromised’
PRESS’s ‘Healthy Uncompromised’ campaign is designed to tackle these challenges head-on, positioning cold-pressed juice as the ultimate solution that eliminates compromise. By delivering nutrients and vitamins taste, and convenience in one bottle, PRESS empowers you to thrive in your busy life.
Out-of-home ads, showcasing 3 different messages across the three pillars of taste, convenience and health.
Tone and Style
Clean, modern, and vibrant with a spotlight motif to position PRESS as the hero.
The question (Pressed for time) and answer format (Pressed for you), coupled with the product in the spotlight, position press as the solution to these compromises.
Use cold-pressed as a category term to leverage the rising knowledge among consumers around cold-press juices as the healthy option and emphasize PRESS as the leader.
Execution
Spotlight Effect: Symbolizes PRESS as a premium, innovative solution.
Vibrant Colors: Reflects the natural, fresh ingredients and varied flavors.
Dynamic Typography: Simple and bold, allowing the taglines to take center stage.
‘Pressed for time TV & Social AD - Treatment
